To improve performance & productivity, SaaS businesses must focus on utilizing quality tools. To perform different tasks, run different marketing campaigns and for many sales & marketing operations, different tools are required, such as CRM tools for managing leads, as well as for marketing & sales operations, Marketing automation tools to streamline the company’s internal processes, Web analytics tools to monitor website traffic & data analysis, Heatmap tools for website visual analysis, product analytics tools for tracking how users interact with your product and different marketing tools for various marketing activities.
I am listing down all those important tools with the reasons & benefits why SaaS businesses must start using such tools:
- CRM/Marketing Automation – From managing leads & contacts to sales & marketing operations to pipeline management to marketing automation to email marketing to the landing page to form creations to integration with other platforms to insightful reporting, there are many ways CRM/MA tools help and SaaS businesses must take advantage of it. Here is the list of some of the best CRM/MA tools:
- HubSpot
- Zoho
- Pipedrive
- Freshworks
- SendInBlue
- MailChimp
- Salesforce
- SAP
- Marketo
- Monday.com
- SharpSpring
- Web Analytics Tools – If you are marketing your business across different marketing channels and not monitoring what is working or what’s not, then you are just throwing your money in the air. You need to have access to insightful data about your marketing campaigns & their performance to make a better decision out of that which will help you plan your business & marketing strategy in a better way. Check out the list below:
- Google Analytics (GA4)
- Matomo
- Adobe Analytics
- Google Search Console (GSC)
- Bing Webmaster Tools (BWT)
- Heatmap Tools – Gain visual insights about what your visitors are actually doing on the website in real-time, as well as by watching recorded videos using heatmap tools. Additionally, you can also connect your website forms to see the actual conversions and which channels contributing more or to check if there are any issues on the form itself, what causing abandonment, and what can be done to fix these issues or to check the website issues, such as scrolling, responsive, and navigation issues or to check where users are clicking more on the website & across different pages. All these metrics will help you craft your strategy well. Check out the tool list below:
- MS Clarity
- Hotjar
- Luckyorange
- Mouseflow
- Crazy Egg
- Product Analytics tools – Such tools are designed to track how users interact with the SaaS products, as well as have web analytics features too. In other words, a product analytics tool is a combination of both web analytics & product analytics tools. Check out the list below:
- Amplitude
- Mixpanel
- Kissmetrics
- Customer data platforms (CDP) – CDP acts as a common database of users’ or customers’ data, data is pulled through multiple sources or you can say through different analytics platforms to group together all in one place to have a granular data view that could help make a better business or marketing decisions. Try CDP tools, such as Segment or CleverTap for your SaaS business to understand your data better.
- Business Intelligence tools – BI tools are intended to collect and process large amounts of data, both structured and unstructured data. Data from online and offline sources are fed to such tools to generate meaningful data that help make better decisions. You can try out some of the best BI tools:
- Tableau
- MS Power BI
- Yellowfin BI
- Domo
- Zoho Analytics
- Qlikview
- IBM Cognos
- Marketing Tools – There are a variety of marketing tools available to execute different online marketing activities. Check out some of the best tools for marketing listed below:
- For SEO, I would personally recommend SEMRush or ahrefs and Screaming frog
- For email marketing, MailChimp or SendInBlue is a good option
- For content marketing, try Buzzsumo for research purposes
- For social media, Buffer & Hootsuite are good for automating posts, planning content calendars & reporting
- For paid media, SEMRush offers great reports for paid campaigns, as well as spyFu a good option too
- Productivity Tools – Slack, ClickUp, and Airtable are tools that help you manage your projects better, as well as keep you updated on tasks management and make internal communication easy.
Conclusion
To grow faster & make better decisions, SaaS businesses must utilize analytical/automation/productivity tools available for different company tasks and there is no limit. There are a variety of tools available for different purposes that SaaS businesses must take advantage of. I have listed down all the important tools in this blog so check those and find what suits best for your SaaS business.
